What is prohibited regarding advertising by a funeral establishment?

Advertising under misleading names is prohibited because it can create confusion among consumers and misrepresent the nature or quality of the services provided by the funeral establishment. Transparency in advertising is crucial in maintaining trust and integrity within the industry. When funeral homes use misleading names, it can lead prospective clients to believe they are offering services or affiliations that they do not actually provide.

Ethical advertising practices require that funeral establishments present accurate information about themselves and their services to help clients make informed decisions. Misleading names can include those that might imply affiliation with a well-known brand or organization when none exists. This not only affects the reputation of the establishment but can also have legal implications under consumer protection laws, which aim to prevent deceptive or unfair marketing practices.

On the other hand, advertising with prices, using social media for promotion, and offering discounts can generally be acceptable practices if done correctly and in accordance with state regulations. These forms of advertising can provide clear and honest information about services and pricing to potential clients.